Przegląd projektu
Leads came in with no split and no handling, so a hot B2B contact waited together with the rest. We built a path in GetResponse from the form, through segmentation, to automatic sequences matched to the client type.
Wyzwanie
Effective automation required a correct lead intake and a split into paths.
Leads with no split
No segmentation means everyone gets the same thing, which lowers conversion.
Manual handling of submissions
Without automation a hot B2B lead waits instead of reaching an owner right away.
GDPR compliance
The form and tagging must be legally correct from the very start.
Consistent messaging
Emails must keep one identity and be easy to clone for the next campaigns.
Nasze rozwiązanie
The solution runs from the intake form to automatic paths per client type.
Intake and tagging
A GDPR-compliant form, tagging the source and client type on submission.
Segmentation
A split into B2B and B2C plus lead quality classes.
Automatic paths
A hot B2B lead reaches an owner with an alert, the rest enter an educational sequence.
Modular template
A visually consistent email template ready to clone for the next campaigns.
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Czas realizacji
implementation
Zakres usługi
Marketing automation / GetResponse
Technologie
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