Project overview
Aether is AI consulting company that needed landing page for generating leads as quickly as possible. Priority was creating minimalist, professional page that builds trust and encourages contact.
The challenge
Company had to stand out in increasingly crowded AI consulting market while building credibility among both technical and business stakeholders.
Brand positioning
Standing out in market flooded with AI consulting companies, avoiding typical tech startup aesthetics.
Dual audience challenge
Communicating complex technical capabilities to CTOs while remaining accessible to non-technical C-suite managers.
Premium perception
Establishing perception as high-end consulting to justify premium pricing and attract Fortune 500 clients.
Technical credibility
Demonstrating deep ML/AI expertise without overwhelming visitors with jargon or academic language.
Our solution
We created minimalist high-contrast design system that emphasizes clarity and technical precision. Page architecture focuses on progressive complexity disclosure.
Brand strategy workshop
We conducted stakeholder interviews to define brand positioning, tone of voice and visual direction. Established refined minimalism as core aesthetic principle.
Information architecture
We designed layered content structure: hero for positioning, capabilities for technical depth, contact for conversion. Each section serves specific decision process stages.
Visual design system
We created dark-mode-first design with subtle gradients, ample white space and precise typography. Used SF Pro Display for headers to convey technical precision.
Development & optimization
We built with Next.js 14 and Tailwind CSS for optimal performance. Implemented smooth animations, lazy loading and achieved 98+ Lighthouse score in all metrics.
Describe what you want to improve - quote in 24h
Tell us what you need - automation, integration, AI agent or an app. You get a concrete quote for exactly what you want: what we'll do, what it costs and when it goes live.
Project process
Discovery & Strategy
Brand positioning, competition analysis, stakeholder interviews and content strategy definition.
1Design & Prototyping
Visual design system, high-fidelity mockups, micro-interactions and responsive breakpoints.
2Development
Next.js implementation, performance optimization, animation polish and cross-browser testing.
3Launch & Refinement
Deployment, analytics setup, final QA and post-launch monitoring and fixes.
4Project duration
5 days
Scope of work
Web Design & Development
Technologies
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